Eros Now, a South Asian entertainment platform OTT owned by Eros STX Global Corporation, held the Bollywood Film Festival on Facebook for a month. As part of this collaboration, Eros Now will screen films in its library of more than 12,000 Indian films daily and will stream from 3 November to 2 December on Eros Now’s Facebook page, the company said in a statement. He added that the film will work with Mzaalo, a blockchain-based video streaming application in the gamified video and entertainment ecosystem.
According to the company, the film was chosen to provide the right balance of genre, scale, and relevance for the holiday season. This list includes works from the 90s and 2000s such as Tere Naam, Hum Dil De Chuke Sanam, Devdas, Cocktail, Love Aajkal, Shubh Mangal Savdhan, Raanjhanaa, Manmarziyaa, Vicky Donor, Hathi Mere Sathi, and more.
Ramakrishnan Laxman, Senior Vice President of Marketing, Eros Now said “Our data science-led research indicates that Bollywood movies have a strong repeat watch value. And during the festival season, this repeated viewing increases many folds. With people preferring to stream long-form content on their devices nowadays, this partnership with Facebook allows us to extend the joy of watching the old and new gems of Bollywood this Deepavali to billions of socially savvy audiences.”
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“Our focus in India with Facebook Watch has been reflective of the diverse consumer tastes in the country. With movies and cinema being extremely popular with our community, we are excited to partner with Eros Now to enable fans to watch their favorite Bollywood movies on Facebook Watch. We hope this experience will enable people to share, connect and entertain themselves with content they like on Facebook,” Paras Sharma, director, media partnerships, Meta stated.
Moreover, Eros Now has a community of around 10 million on Facebook, and this collaboration between the two companies is meant to provide fans with an interactive viewing experience. “Bollywood forms an integral part of the Indian consumer video experience, and both partners are committed to building the online video viewership in India,” it said in an official release.
