According to Nawazuddin Siddiqui of Bollywood Hungama, the site has become a dumping ground for unnecessary programming. He said that they either have programs that don’t deserve to be viewed in the first place or sequels to series that don’t have anything new to say.
OTT has recently become an essential component of the entertainment sector. With 1.3 billion people, India has attracted streaming behemoths Netflix, Amazon’s Prime Video, and Disney’s Hotstar, all keen to reach a large and quickly developing market. However, now Nawazuddin Siddiqui has announced that he is quitting the coveted platform. Nawaz has previously acted in Netflix’s first Indian original series, Sacred Games, which won critical praise throughout the world.
According to the famed actor, OTT platforms have become a scam for huge production firms and performers. Bollywood’s main film producers have made lucrative deals with all of the big OTT businesses. Producers are paid exorbitant fees to create an infinite amount of stuff. He also remarked that the “excitement and challenge” he had while working on Sacred Games had evaporated. Siddiqui, who hails from a small town in the northern state of Uttar Pradesh, has been characterized as one of the industry’s success stories.
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According to Nawazuddin Siddiqui, other celebrities are flocking to OTT platforms and “throwing tantrums.” He continued by claiming that the star system was to blame for the loss of the big screen. So-called OTT stars are suddenly demanding large sums of money and acting like Bollywood A-listers. They have a proclivity towards forgetting. The content reigns supreme. He argued that the days of stars ruling the world were ended. Before digital dominance and the lockup, A-list celebrities would release their movies in 3,000 theatres throughout the country. People couldn’t help but gaze at them. They now have a plethora of options.