In a pioneering collaboration, the Athletics Federation of India (AFI) teamed forces with IOS Sports and Entertainment Pvt. Ltd, one of India’s longest major sports management businesses, to welcome them forward as the association’s official corporate sponsors for three years.
The collaboration signals a new chapter for the Indian athletics environment, which now includes major names like Dutee Chand, Hima Das, Neeraj Chopra, Kamalpreet Kaur, Seema Punia, Tajinderpal Singh Toor, and Shaila Singh, among several other excellent players.
The collaboration will provide a much-needed practical approach to the institution and therefore will expand on India’s remarkable performance at the Tokyo 2020 Olympics, which included the country’s first-ever Olympic gold in sports.
Adille Sumariwalla, Chairman of the Athletics Federation of India, stated of the collaboration, “This is a watershed moment for Indian athletics.” We at AFI are continually striving to provide the best possible assistance for our athletes. While the IOA and SAI have done their part, the results of which are in front of us, having a business partner can only help us realize our aim of lifting the bar for athletics quicker than ever before.”
“IOS Sports and Entertainment have devoted themselves to furthering the cause of boosting the prominence of all Olympic athletes linked with them,” he said, “and their dedication to promoting Olympic sports is praiseworthy.” We thought they were the perfect candidates to lead us into a new age of Indian athletics and function as federation partners in mission Paris 2024.”
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“Athletics is the fundamental core of a country’s sports prowess and has historic achievement as well over the previous sixteen years,” stated Neerav Tomar, Promoter, IOS Sports and Entertainment Pvt. Ltd. They have been crucial in developing commercial prospects with the Indian Olympic Association and various franchise clubs in the IPL, ISL, HIL, and other leagues, and we would like to leverage our qualifications and experience to provide the best results for the Athletics Federation of India.”
“Our collaboration with AFI is another step toward building an environment in which the federation and athletes may grow alongside each other while receiving the necessary assistance to achieve their goals.” “We look forward to a good working partnership with AFI,” Tomar remarked.
The three-year collaboration among IOS and AFI will include organizational strategies to expand the AFI brand, unleash economic opportunities, and collaborate with major companies.
