Snapchat now reaches more than 600 million monthly users and has over 332 million daily active users around the world, Snap announced at its annual Snap Partner Summit on Thursday. The camera app is also claimed to have over half a million partners, creators, and developers that help build new solutions on the platform. In addition to the insights, Snap announced its new features and experiences that are aimed to bolster the growth of Snapchat in the market. “We now attain greater than 75 % of 13–35-year-olds in over 20 nations. And our international group continues to develop, with three consecutive years of accelerating year-over-year each day lively consumer development,” stated Snap CEO Evan Spiegel on the occasion.
Earlier this year, Snapchat released catalogue-powered AR shopping Lenses that were aimed to set the stage for the newer experiences. In addition to the new lens, Snapchat is getting a feature called Dress Up that will work as a standalone destination to let you look at all the AR fashion and try-on from creators, retailers, and fashion brands. It will be available under the Lens Explorer. Snap will also soon bring it one tap away from the Camera in the AR Bar.
Snap announced that it is introducing a new Camera Kit for AR Shopping to let businesses use its proprietary AR try-on tech within their apps and websites. The new Kit will work across Android and iOS devices and will soon work on websites as well, the company said.