Recently released Rohit Shetty’s blockbuster Suryavanshi is facing revenue sharing disagreement between Reliance and national multiplex chains. Reliance was adamant on 60% revenue share for Week 1, and National multiplex chains were refusing to up the usual norm of 52.5%. Finally, the stakeholders settled late on Thursday night, with advance bookings opening up at 10.30 pm.
“While Rohit Shetty kept a bit of distance from the revenue share issue till Wednesday, he was completely involved in all decision-making on Thursday. Right from the morning, he headed all meetings with Reliance and Multiplexes, trying to find a solution. He held on to the film for a big-screen release for 20 months and wanted it to reach the audience all across India in the best possible way”.
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Rohit brought Reliance and Multiplex Association on the common ground, with all parties agreeing to a revenue-sharing model of 55% in the first week. This was somewhere in between the first offer of 50% made by national chains and 60% made by Reliance. The movie is now releasing on nearly 4200 screens in India today and is expected to set the box office on fire.
Sooryavanshi features Akshay Kumar, Katrina Kaif, Ajay Devgn and Ranveer Singh and is a part of Rohit Shetty’s cop universe. The producers of Akshay Kumar and Rohit Shetty directed the film demanded a 60% revenue share in the first week and also told theatre owners to provide the maximum number of shows to their film.
Finally, the problem is now solved between them, and everything is alright. The audience got to know the real side of the stakeholders and their market. Suryavanshi is one of the movies from the cop universe of Rohit Shetty, sure to be getting blockbuster and will release on many big screens now.
