At PETA (People for the Ethical Treatment of Animals) India’s Vegan Fashion Awards 2021, actor and supermodel Milind Soman has voted the ‘Best Vegan Fashion Style Icon.’ Soman has long been a champion for animal welfare, emphasising the need of speaking out against animal abuse. In March 2019, Milind stated on Instagram, “No leather, no silk, no wool.” He further wrote that no animal pain should be inflicted just to suit human vanity. This was the alternative if one cares
Other winners were Empyrean Luxury, which won the Compassionate Business Award, Alia Bhatt‘s apparel line Ed-a-Mamma, which won Best Vegan Kidswear Brand, and Kunal Avanti and Sunny Leone’s I Am Animal, which won Best Vegan Activewear.
Alia Bhatt, who has spoken out against animal abuse and how people and animals can coexist, has taken a step forward by launching the Ed-a-mamma brand. Actor and supermodel Milind Soman has been aggressively urging his admirers to avoid wearing animal skins. Sunny Leone and Kunal Avanti’s I am Animal gives athleisure clothing a seductive spin. Sunny Leone, who has always urged her fans to avoid animal-derived clothing and goods, has teamed up with I am Animal to promote vegan sportswear.
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The winners of PETA India’s awards illustrate that the future of Indian fashion is vegan, said Monica Chopra, PETA India Senior Media and Celebrity Projects Coordinator, of the importance of vegan fashion and its influence. From silk-free saris to leather-free purses, wallets, and shoes, it’s simpler than ever to put together a fashionable appearance that leaves animal cruelty behind, she added.
PETA India further points out that making animal skin into clothing necessitates a significant amount of energy as well as hazardous chemicals that harm the environment. Leather, silk, and wool are among the most polluting materials in fashion, according to the 2017 Pulse of the Fashion Industry study.
Others on the list of awards include Thaely’s sneakers, The made-in-India, 100% vegan leather handbags by Qisa by Lavie, Monkstory, Shubam Sarees, Plum’s skin-care, make-up, hair-care, and other products that are free of animal-derived ingredients and never tested on animals and many more.
