Iconix Lifestyle India Private Ltd, an equal joint venture between Reliance Brands Ltd. and Iconix Brand Group Inc., announced the acquisition of legendary British brand Lee Cooper’s IP rights in India for an undisclosed sum.
Lee Cooper, which was founded in 1908 and has a denim legacy, is now a global brand with a presence in 126 countries, 7000 places of sale, and over 2 million followers on social media. From humble origins in work-wear, their brand has grown to become a global style pioneer and the go-to denim for renowned British rock ‘n’ roll bands, says their website.
Today, the brand’s goods and collections are designed with denim in the foreground and fashion in the center. Lee Cooper presently offers clothing for men, women, and children, as well as footwear, bags, accessories, watches, swimwear, workwear, eyewear, fragrance, homeware, and personal gadgets.
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This acquisition will help Lee Cooper enhance its presence by enabling the distribution of the brand across its retail channels while strengthening brand and marketing management.
Iconix Brand Grop CEO and President Bob Galvin stated that acquiring Lee Cooper’s IP rights matches with the company’s long-term strategic plan to expand its brand presence in India. “We have a very strong commitment to the ongoing success, and this development provides the opportunity to operate directly in a quickly expanding market and to bring this iconic high-quality brand to a new audience”, he further said.
Darshan Mehta, Managing Director of Reliance Brands Limited and Director on the Board of Iconix Lifestyle India Private Limited, said that the most noteworthy purchase for the JV is Lee Cooper’s brand heritage and unrivalled importance in the Indian market.” It is the go-to denim brand that liberalized India grew up with, and its customer affinity provides us with a solid base to re-establish the brand in the nation.
