Today’s fashion influencers make it possible for everyone to understand fashion, stay trendy, and develop their sense of style in fashion in the age of contemporary marketing. Not only do they promote fashion and style by understanding current market trends, culture, body type, color theory, etc., but they also promote small and micro stylists alongside big fashion brands.
If you are looking for fashion inspiration, these Indian fashion influencers on Instagram are sure to sway and influence you to look beyond the worldly fashion available. They’ll bump up your fashion muscle and give you the wardrobe makeover help you need! Let’s explore the top 20 fashion influencers to follow on Instagram in India.
Who Are Fashion Influencers?
Fashion influencers are people who focus on creating online content around fashion (blogs, vlogs, and videos), and with their knowledge and experience in the specific field; they can influence the purchasing decisions of their audience. From conducting fashion and lifestyle product reviews to promoting brands, raising awareness of different fashion brands, and offering fashion advice to their followers, there are many things these fashion bloggers and vloggers do to keep their community engaged and engaged.
Instagram is the most preferred social media platform when it comes to a premium niche like fashion. According to the available data, it has been seen that 77% of fashion micro-influencers prefer Instagram due to the visual abilities of the medium. The Lord & Taylor case is a classic example. The retail brand has partnered with around 50 fashion bloggers on Instagram, where each wore and posed in the same outfit and posted the same on their Instagram profiles. The dress was completely sold out before next week’s arrival! This is the power of Instagram and influential fashion bloggers.
Fashion Influencers in India
Collaborating and working closely with the best Instagram fashion influencers can be a valuable proposition for brands, as they can instantly create a connection with the influencer’s audience across geographic boundaries. As social media and especially Instagram becomes more and more powerful, brands are also shifting from brand testimonials and ambassadors to embracing social media and Instagram influencers. Although the Global Web Index reported that Instagram’s market penetration in India is 19%, brands are looking to leverage these numbers to make the right impact on the Instagram community.
Science has undoubtedly proven that when it comes to learning or accepting new ideas, our brains work faster when powered by visual cues. This is exactly why social media platforms like Instagram are so popular, especially in the fashion and beauty niche, because audiences see images and videos that instantly create a meaningful connection with their mind and heart.
Here are some of the Top Fashion Influencers in India
Kritika Khurana A.KA. ThatBohoGirl
When it comes to fashion influences in India, you cannot miss out on noticing Kritika’s Instagram profile. She is amongst one of the famous fashion influencers in the country and currently has more than 1 million followers on her Instagram account. She creates realistic fashion videos and is easy to follow. You’ll love her pro and adept at turning boring old clothes and accessories into something quirky, eye-catching, and classy.
Komal Pandey
Komal Pandey is almost one of the very first bloggers in India. Before starting her blog and YouTube channel, she worked for PopXO and was a very known face on the internet. She is known for her unique style. Her Instagram series ‘The Fashion Therapy’ is also very popular. She is always trying to put together new outfits reusing old clothing items.
Aashna Shroff
Aashna is yet another popular fashion and travel influencer in India and has thousands of followers on her social media accounts. She is extremely creative and is known for her amazing fashion sense. She is very well aware of the tricks to click a great picture. Her work is surely a work of art and craft. Her feed is full of striking images that are clicked against some of the best backgrounds.
Santoshi Shetty
Santoshi has a great fashion sense and is extremely inspiring. Her style is very unusual. Apart from being a fashion influencer on the internet, Santoshi also loves traveling to new places and exploring fashion from different parts of the world. Her style is chic and contemporary. Furthermore, her feed is full of colorful aesthetic images that you will surely love.
Juhi Godambe
Juhi is amongst the top fashion bloggers and influencers in India. Her style is extremely remarkable and is easy to recreate. Her followers seem to love her outfits. You will notice that her style is very much inspired by the street style fashion. However, is very chic at the same time.
Akansha Redhu
It’s all about personal and individual style and luxury. His unique style is highly identifiable and easy to follow. She also has her blog page where she talks more about fashion and lifestyle, as well as shares her stories and experiences on Instagram.
House Of Misu
House of Misu is Mitali and Summiya’s company. This Instagram account is one of the most important fashion accounts to follow in the country. They are two friends obsessed and busy with fashion. They believe in inspiring others. You’ll love the way they not only post articles about clothing or accessories, but also share and upload their stories, passions, inspirations, and experiences.
Usaamah Siddique
Usaamah is a remarkably imaginative blogger and a well-known fashion in the men’s fashion category in India. He is has a unique style and aesthetic. His style is extremely comfortable and easy to follow. He has a minimal vibe and has his clothing line known as ‘the appealable.’ You will notice several celebrities and popular figures wearing outfits from his label.
Aakriti Rana
Apart from being a popular face on Instagram, Aakriti is an eager content creator who works on various interesting topics. Her short videos on Instagram focuses on different emerging topics of discussion in India and around the globe. Her profile is full of brilliant colors, happy vibes, and incredible experiences. Furthermore, she loves traveling and exploring new and unknown places.
