Snap Inc., which owns the social media app Snapchat, claimed 100 million monthly users in India during the second edition of the ‘Snap in India‘ event on October 27. Snap also unveiled strategic brand agreements with several firms, including Flipkart and Zomato, as part of its celebration of the milestone. The app gained popularity by offering a short video format that was adopted by other famous programs such as Instagram. Although the competition has taken over Snapchat, the firm appears to be making a comeback in the nation.
Snap and Flipkart will collaborate to create ‘new AR experiences’ for online shopping. Snap’s Camera Kit will be a key feature of Flipkart’s “Camera Storefront,” making this the company’s first e-commerce relationship in the country. This will help customers make informed decisions about the products that they will be buying.
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The company also partnered with Sugar Cosmetics and MyGlamm which would use Snapchat’s AR technologies to enhance the consumer experience while buying. Furthermore, Snapchat will collaborate with Android smartphone makers in India to enable further development. The OEMs will pre-load the Snapchat application on their phones, increasing the user base even further.
Snap co-founder and CEO Evan Spiegel highlighted the milestone during the virtual event outlining some of the company’s translation initiatives that have helped it make gains in India. Today’s milestones and hundreds of collaborations indicate Snap’s dramatic shift in strategy for the Indian market, where it had a limited footprint and importance till two to three years ago.
The business also published several Creator Shows, including “What’s On My Plate,” starring Anushka Sen and Vir Das, and “The Most Epic Max Show,” and said that it will commission 120 episodes of new content in India over the next year.
