According to the official blog post of Youtube, it has stated that it will make the dislike button private very soon. The Alphabet-owned company has announced this step is taken in the support of creators as most of the time the users abuse the dislike button and the creators have to face the consequences. It is unsure if the company will stand by its statement and go through with it. The spokesperson at Youtube said that the functionalities and purpose of the dislike button have changed with the changing times. The creator community has expressed diverse views on it. They either love it or hate the decision.
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As the economy and culture has become creator led platforms have to change their features and functions according to it. According to an official the tool has been used to target creators which is not the purpose for which it was created. The reach of YouTube has grown exponentially during the pandemic and is also one of the few platforms which have a dislike option available. The digital marketing experts have stated that the dislike button can be used as a device to cancel a piece of content that is published on its platform. Smaller creators have been affected greatly by dislike attacks and Youtube wants to solve this issue.
When the dislike count goes private only the video creator will be able to see the metrics of the video. YouTube has been making other changes in its platform to increase video quality and remove overly commercial content targeted at children. These changes will cause less stress and anxiety to the creators and they can focus more on creating content for their viewers. The platform also gave its users an option to hide their public like counts earlier this year. All these strategies are done as an experiment to improve the user and creator experience on the platform.
