The pop-up store, which opened in Greater Kailash’s uptown M-Block Market, is part of the company’s omnichannel approach to retailing premium Korean products in the beauty and wellness categories. The store’s opening is part of the company’s omnichannel strategy for selling premium Korean goods in the beauty and wellness categories.
Limese is ready to present its clients with an all-new offline experience with its first brick-and-mortar store, with Belle Vous as the retail partner. The pop-up venue will be run by Sikkimese entrepreneurs Shiwangi and Shubham Agarwal, who own and operate the Belle Vous retail chain, which was founded in 2018 to introduce authentic Korean skincare goods to India and make them widely accessible.
Klairs, CosRx, and Some By Mi Bye Bye are among the Korean products featured in the new store. “K-BEAUTY ON also marks the introduction of Limese’s new retail pop-up venue for consumers to enjoy the finest of Korea,” said Shiwangi, who also gave a masterclass at the occasion.
“We wanted to create an environment that was fueled by a passion for skincare and cosmetics. One that confronted the concept of beauty head-on, emphasizing the importance of items tailored to their target market. We have woven old Indian principles about beauty and wellbeing with new Korean products and trends,” stated Deugcheon (Dale) Han, Founder, Limese.
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Limese has created a solid fulfillment network that is exceptionally effective in shipping goods straight to a consumer’s home and partner warehouses across India after operating as an online-only Direct-to-Consumer (DTC) and distribution platform for close to four years. Limese has gathered data on internet activities and the interests of consumers. This information, however, may be limited to a specific group of buyer personas and hence may not present the full picture.
Limese’s offline expansion, according to Dale, is the next natural step in bridging the gap and gaining on-the-ground knowledge that can assist identify areas where the company can better serve clients, both in terms of experience and product variety.
