Meta (formerly Facebook), has strengthened its commitment to small businesses in India by inaugurating the ‘Grow Your Business Summit’, an event focused on the growth agenda of the country’s small and medium businesses (SMBs).
Meta also announced the launch of “Grow Your Business Hub“, a one-stop destination for micro, small, and medium businesses to find relevant information, tools, and resources curated to cater to their business goals based on their growth stage, during the summit.
The event also witnessed the launch of ‘Grow Your Business Playbook’ that is geared to inspire and equip early-stage businesses to start their journeys on Meta’s apps.
“Small businesses are the engines of growth for India’s economy, and the role of Meta is more important than ever in unlocking growth opportunities for them as many of them move online and use digital to grow. From curated and customized business skilling programs to launching initiatives that enable working capital for small businesses, we have been building for the growth of India’s SMBs with a localized, India-first approach,” said Sandeep Bhushan
- Globally, more than 300 million active users have liked or are following an active small business page on Facebook in India. Over the past three months, people in India have created more than 1.2 million posts and comments on Instagram to show their support for small businesses.
- More than half a million Indian small businesses on Instagram are listing contact information or encouraging potential customers to contact them directly.
- Over 45,000 small businesses in India are using Instagram to reach out to international customers. This shows the potential of small businesses to reach communities outside of India.
Mark Zuckerberg’s Meta logo looks a lot like Berlin-based migraine app
Bhushan said SMBs are free to decide how and which Meta platform they want to use and how. India has 434 million people accessing Facebook monthly. Of which 265 million people access Facebook daily. More than 200 million businesses, mostly small businesses use Meta’s tools to connect with customers.
Of the 200 million, a significant share of these is in India. More than 15 million WhatsApp for Business app users is based in India. Globally, the company has more than 10 million active advertisers across its services.
