The COVID-19 pandemic has resulted in a digital disturbance in healthcare. It has stimulated innovation, supported technological breakthroughs, and established a productive environment for the emergence of low-cost innovations docked in affordability, and accessibility. It has also compelled transitions in consumer behavior, induced doctors to evolve to be tech-savvy, motivated pharma companies to capitalize in digital therapeutics, and pressured governments to bring in more adaptable healthcare-related legislation. Heading into 2022, these digital trends are likely to collect steam as technology guarantees to deal with the challenges and opportunities of the healthcare industry in this ‘new normal ‘. Since the ethernet of COVID-19 in early 2020, e-pharmacies have assured endless supplies of high-quality medicines to the consumer’s doorstep.
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Acknowledging the significant role of online pharmacies during the crisis, federal and state authorities granted orders recognizing the delivery of medicines through e-commerce as a necessary service. Online pharmacies are gaining fresh converts, with a FICCI study projecting that 70 million households are likely to utilize e-pharmacies for their medicines by 2025. In the future, the administration should convey reasonable and precise rules that enable innovation to prosper in the e-pharmacy industry, which will assure that affordable medicines are timely available in even the distant parts of India. Additionally, improved availability and an additional element of safety are also provided by the online pharmacies. Handwritten prescriptions have often been known to lead to issues related to legibility, and wrong dosage. In addition, the medications provided by the pharmacy are conditional upon the availability of the appropriate brands which, moreover, is influenced by channel margins, etc. With the right kind of regulation, e-pharmacies can remove several deficiencies in the last mile delivery of drugs. The pandemic has pushed both patients and doctors to increasingly move towards online consultations. The stunning boost in the number of telehealth visits in 2020 as patients attempted to safely attain outpatient care over the Internet.
