Top ITC Products of Supreme Quality in India

ITC is a world-class Indian Brand serving around 140 million households around the country. This article will give you an in-depth knowledge about top 10 ITC products in India.

Before knowing about the top products by ITC, let us also know what exactly is ITC and how it started.

ITC History and Evolution

ITC Limited is an Indian firm having its headquarters in Kolkata, West Bengal. The ITC limited also has a diversified presence over industries such as cigarettes, FMCG, hotels, packaging, paperboards and speciality papers and agribusiness. The organisation additionally has a total of 13 businesses in 5 divisions. Also, there are 90 countries where ITC exports its commodities. ITC goods are also available in 6 million retail outlets.

Established in 1910 as the Imperial Tobacco Company of India Limited. Later, the company was renamed the India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. However, the company now is renamed to ITC Limited, where “ITC” now is no longer an acronym or an initialised form. Moreover, the company completed 100 years in 2010. It also employs over 36,500 staff at more than 60 locations across India and is part of the Forbes 2000 list. Within a comparatively short period, ITC has built 25 mother brands, many of which are market leaders in their divisions. This vigorous portfolio of brands represents a yearly consumer spends of over 19,700 crores today. ITC’s world-class Indian brands’ anchor competitive and comprehensive value chains that create, capture and maintain higher value within the country.

About ITC

ITC is one of India’s leading private sector companies with a Gross Sales Value of ₹ 76,097.31 crores and a Net Profit of ₹ 15,136.05 crores as of 31.03.2020. ITC has a diversified stance in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and Agri-Business. ITC’s goal to be an exemplar in sustainability practices is evident in its status as the only company in the world, of its size and diversity, to be carbon, water and solid waste recycling positive. In addition, ITC’s businesses and value chains produce sustainable livelihoods for more than 6 million people, a majority of whom represent the poorest in rural India.

TC’s FMCG brands have gained impressive market standing in a relatively short time. Today, many of ITC’s products have found market leadership – Aashirvaad is No. 1 in Branded Atta, Sunfeast is No. 1 in Premium Cream Biscuits, Bingo! is No. 1 in the Bridges segment of Snack Foods, Classmate is No. 1 in Notebooks. Other ITC brands are also earning significant consumer franchise – YiPPee! is No. 2 in Noodles, Engage is No. 2 in Deodorants, Mangaldeep is Number 2 in Agarbattis and No. 1 in the Dhoop segment.

Top 10 ITC Products in India

1.Aashirvaad

Chappatis and Rotis are the staple diet for most living in India. Thus, Atta, which these are originated from, is definitely the most vital ingredient in them. When it comes to Atta, the one brand, which instantly comes to mind for most of us, is “Aashirvaad”.

Aashirvaad is also one of the top ITC products in India. It is No. 1 Branded Atta in India with an annualised consumer spend of over 4,000 Crores. Aashirvaad has a wide assortment of products like Atta, Ghee, Salt, Spices & Instant Mixes. ITC entered the flour market with the launch of Aashirvaad Atta in May 2002 and within a short time, it also became the No.1 branded packaged atta across the country.

Following are the major ITC products provided by Aashirvaad:

AASHIRVAAD ATTA

Aashirvaad Atta is created from the choicest grains – heavy on the palm, golden amber in colour and tough in a bite. It is delicately ground using the modern ‘chakki – grinding’ method for the perfect balance of colour, taste and nutrition. This also ensures that Aashirvaad atta contains 0% Maida and is 100%, Sampoorna Atta.

Aashirvaad atta provides the following ITC products like Aashirvaad Whole Wheat Atta, Aashirvaad Sugar Release Control Atta, Aashirvaad Atta with Multigrains, Aashirvaad Select Atta and Aashirvaad Fortified Atta.

AASHIRVAAD NATURE’S SUPERFOODS

Superfoods are additionally identified for their numerous health benefits. Aashirvaad Nature’s Superfoods have been specially made from ancient grains such as jowar and ragi, which also have a healthy nutritional profile.

Aashirvaad Nature’s Superfoods provide the following ITC products:

Gluten-Free Flour
Ragi Flour
Multi Millet Mix

AASHIRVAAD SALT

Aashirvaad Salt is produced from the goodness of natural sea salt crystals. After naturally dehydrating under the sun for three weeks, the salt is cleaned and crystalized conserving the goodness of nature intact.

Aashirvaad Salt has the following ITC products under it like Aashirvaad Iodized Crystal Salt, Aashirvaad Iodised Salt and Aashirvaad Salt proactive.

Following are the other products Aashirvaad has:

AASHIRVAAD NATURE’S SUPER FOODS ORGANIC

This category has the following products like Aashirvaad Organic Atta, Aashirvaad Organic Urad Dal, Aashirvaad Organic Arhar / Tur Dal, Aashirvaad Organic Moong Dal and Aashirvaad Organic Chana Dal.

SPICES

This category contains the following products like Aashirvaad Chilli Powder, Aashirvaad Turmeric Powder, Aashirvaad Coriander Powder, Aashirvaad Jeera Powder, Aashirvaad Koora Karam, Aashirvaad Paneer Masala, Aashirvaad Sambar Masala, Aashirvaad Punjabi Chole Masala, Aashirvaad Shahi Garam Masala, Aashirvaad Kashmiri Mirch Powder, Aashirvaad Rasam Powder, Aashirvaad Sambar Powder, Aashirvaad Chole Masala and Aashirvaad Garam Masala.

GHEE

This category contains the following product: Aashirvaad Svasti Ghee.

AASHIRVAAD SVASTI FRESH DAIRY

This category also contains products like Aashirvaad Svasti Toned Milk, Aashirvaad Svasti Double Toned Milk, Aashirvaad Svasti Double Toned Milk, Aashirvaad Svasti Toned Milk, Aashirvaad Svasti Cow Milk, Aashirvaad Svasti Full Cream Milk, Aashirvaad Svasti Creamy Milk, Aashirvaad Svasti Paneer, Aashirvaad Svasti Dahi and Aashirvaad Svasti Lassi

AASHIRVAAD INSTANT MEALS

This category additionally has products like Aashirvaad Instant Mini Idli Sambar, Aashirvaad Instant Poha, Aashirvaad Instant Suji Halwa and Aashirvaad Instant Veggie Upmar.

2. Sunfeast

The next on the ITC products list is Sunfeast. ITC introduced Sunfeast in 2003. Sunfeast biscuits have always stood for quality and is also recognised for offering innovative and wholesome biscuits. It ranks among the top 3 biscuit brands in India. It also ranks No. 1 in the category of cream biscuit.

They provide the following ITC products:

SUNFEAST BISCUITS

Sunfeast Biscuits balance all parts of the market led by Dark Fantasy at the premium end. High quality coupled with exciting innovations has also helped drive this category. Dark Fantasy Choco Fills has certainly impressed the Indian consumer with its innovative centre-filled format and high-quality packaging.

Sunfeast Biscuits has the following products under it like Sunfeast Bounce Choco Creme, Sunfeast Bounce Orange Creme, Sunfeast Bounce Elaichi Creme, Sunfeast Bounce Pineapple Creme, Sunfeast Bounce Double Creme – Choco Vanilla, Sunfeast Bounce Double Creme – Strawberry Vanilla, Sunfeast Bounce Double Creme – Orange Vanilla, Sunfeast Bounce Dream Creme – Choco Vanilla, Sunfeast Bounce Dream Creme – Strawberry Vanilla, Sunfeast Bounce Dream Creme – Butterscotch Zing, Sunfeast Veda Marie Light, Sunfeast Farmlite Veda Digestive, Sunfeast Farmlite Nuts Digestive, Sunfeast Farmlite 5 Seed Digestive, Sunfeast Dark Fantasy Choco Chip, Dark Fantasy Chocolate and Vanilla, Dark Fantasy Bourbon, Sunfeast Marie Light etc.

SUNFEAST CAKES

The Sunfeast cakes have two following products under them:

Sunfeast Dark Fantasy Yumfills
Sunfeast Caker

3. Bingo

Bingo is linked with youth, fun and excitement. It also fulfils the consumers need for quality and novelty in snacks. It is also a market leader in the category of finger snacks. In line with its trendy name, this impressive brand of packaged salted snacks from ITC ltd has gained strength over the years, ever since its launch in 2007.

Bingo offers the following ITC products:

BINGO! POTATO CHIPS

This chips comes with a catchy phrase “Apna Asli Flavour, Bhoolna Never”.

The following products under it are Potato Chips Salted, Potato Chips Cream & Onion, Potato Chips Masala and Potato Chips Tomato.

BINGO! MAD ANGLES

The catchphrase for this product is “Har Angle se Mmmm…”

The following products under it are Mad Angles Cheese Nachos, Mad Angles Pizza-aaaah, Mad Angles Tomato Madness, Mad Angles Masala Madness, Mad Angles Achaari Masti, Mad Angles Chaat Masti and Mad Angles Very Peri Peri.

BINGO! NO RULZ

The catchphrase of this product is “Banao Masti Ke Apne Rule”.

Bingo No Rulz has the following ITC products under it: Bingo No Rulz Cheese Curlz, Bingo No Rulz Masala Curlz, Bingo No Rulz Tomato, Bingo No Rulz Cheese and Bingo No Rulz Masala.

4. Yippee Noodles and Pastas from ITC

Sunfeast YiPPee! ranks Number 2 in the category of Instant Noodles in India. It came into the market in the year 2010. The sourcing and blending expertise that has advanced Aashirvaad as India’s No 1 branded Atta has been leveraged to create a refreshing noodle block. The section is round in shape. Moreover, it does not require to be broken while cooking, providing really long & slurpy noodles. A special scientific process also guarantees that the noodles do not lump even 30 minutes after cooking.

ITC Products under Yippee:

Yippee! Instant Noodles

Moreover, Yippee! instant noodles are ready in four lip-smacking variants – Magic Masala, Classic Masala, Power Up Masala and Mood Masala. These noodles also contain special masalas created by ITC with spices and additionally has five various types of dehydrated vegetables.

Tricolor Pasta

Sunfeast YiPPee! Tricolour pasta is a unique product, with pasta in three appealing colours derived from vegetables. The buttery delicious pasta also comes in two mouth-watering flavours of Masala and Creamy Corn. Moreover, the unbeatable mixture of wheat and tasty vegetables makes it a wholesome snack. This can also be prepared in just 5 minutes!

Sunfeast Pasta

Sunfeast Pasta Treat, launched in the year 2005, is an instant pasta created from wheat semolina and no maida.

It is also available in 4 scrumptious flavours – Masala, Cheese, Tomato Cheese and Sour Cream Onion.

5. Candyman Confectioneries

Candyman range of mouth-watering candies and toffees are available in a wide assortment of formats and flavours. These confectioneries also delight consumers of all ages. It is one of the leading ITC products introduced in the market in 2002. With Annualized consumer spend of 500 crores, Candyman ranks Number 3 in the confectionery division.

Candyman has the following ITC products under it:

Fantastik
Choco Double Eclairs
Milky Eclairs
Toffichoo
Candyman 50P eclairs
Cofitino
Créme Lacto
Fruiteefun Banana
Fruiteefun Mango
Jelimals Frootz Strawberry
Fruiteefun Orange
Jelimals
Fruiteefun Pineapple
Jelimals Jelly Bites
Jelimals Frootz Mango

6. Fabelle

Fabelle is the next on the top ITC products list. Launched in 2016, Fabelle chocolates are ITC’s premier offering in the luxury chocolate space. Fabelle has redefined the way chocolate bars should taste, look and feel.

Fabelle’s offers the following range of ITC products:

LUXURY CHOCOLATE BARS – CHOCOLATES REIMAGINED

Fabelle has redefined the way chocolate bars should taste, look and feel. This category has an exotic range of luxury chocolate bars. Additionally, this gives the consumer an indulgent experience inspired by rich desserts and elements of nature. These luxury chocolate bars recreate the experience of desserts like hazelnut mousse, dark choco mousse. It also recreates desserts like rocky road, tiramisu and strawberry cheesecake. It is further made with premium hand-picked ingredients along with rich and creamy chocolate. As a result, these traits make it a truly multi-sensorial delight.

PREMIUM CHOCOLATE BARS – LITTLE PIECES OF MAGIC

Soft Centres Choco Mousse
Soft Centres Almond Mousse
Choco Deck Milk Chocolate
Choco Deck Fruit & Nut

7. Vivel

Vivel got into the market in 2005 by ITC as one of its personal care products. Moreover, the product commits to creating products that deliver nourishment for the skin. Above all, Vivel is now a 500 Crore Brand in terms of annualized consumer spend.

Vivel offers the following range of ITC products under it:

SOAPS

The Vivel offers the following assortment of soaps: Vivel Cool Mint, Vivel Aloe Vera, Vivel Lotus Oil, Vivel Glycerin + Neem Oil, Vivel Glycerin + Pure Almond Oil and Vivel Neem Oil + Aloe Vera. You may also like to know about the 10 Best Body Soaps for Men.

BODY WASH

The body wash category has the following products: Vivel Neem Oil, Vivel Glycerin + honey, Vivel Lavender + Almond oil, Vivel Lavender + Almond oil Refill Pack, Vivel Lavender + Almond oil Family Pack, Vivel Mint + Cucumber, Vivel Mint + Cucumber Refill Pack and Vivel Mint + Cucumber Family Pack.

8. Classmate

Classmate is the number 1 notebook brand in India with annualized consumer spend of 1400 crores. It contains the quality to satisfy all kinds of customers. The brand also inspires each user to nurture the skills and interests that make them special. In short, they want to give their consumers the confidence to make their dreams a reality.

Classmate offers a wide range of ITC products like:

NOTEBOOKS

Classmate notebooks consist of more than 300 varieties including notebooks, long books, practical books, drawing books and reminder pads. ITC is also centred on the design elements of notebooks. Each Classmate notebook additionally has a theme on the cover and related information inside. ITC Classmate notebooks utilise Ozone-treated, Elemental Chlorine Free Paper which has minor use of chemicals in the bleaching stage. Ozone treatment of paper before the bleaching process enhances the paper quality and shelf life.

CLASSMATE INTERAKTIV SERIES

Classmate Interaktiv series is an innovative assortment of notebooks from Classmate. It also encourages learners to learn through “Do It Yourself” activities, thus improving their creativity and imagination through experiential learning.

The first of the series of engagement based notebooks from the Classmate Interaktiv series is the Origami notebooks. Additionally, Classmate Origami notebooks is also an exercise notebook with extra origami sheets. It also includes detailed step by step instructions to create the origami model.

CLASSMATE PULSE

Classmate Pulse is a contemporary range of notebooks from Classmate for the uber-cool youth of today. Its vibrant, stylish and trendy covers with further exceptional effects make a statement, upping the style quotient of these notebooks.

PENS

Classmate’s range of pens covers ball, gel & roller pens. Classmate pens further deliver unmatched convenience and a neat writing experience. They are similarly ergonomically designed and engineered to guarantee a controlled ink flow for a smudge-free writing experience.

9. Fiama

Fiama also ranks No. 2 in the Shower Gel category. The joy of bathing with a range designed for instant mood upliftment was introduced in the market in 2005. It additionally offers an enviable portfolio of products like Shower Gels, Bathing Bars, Handwashes, Essential Oils, Body Oils and Bathing Accessories.

Fiama offers a wide range of ITC products like:

SHOWER GELS AND GEL BATHING BARS

This category includes the following products like Fiama Cooling Shower Gel, Fiama Ashwagandha and Almond Cream, Fiama Brahma Kamalam and Almond Cream, Fiama Shower Gel Blackcurrant & Bearberry, Fiama Shower Gel Patchouli & Macadamia, Fiama Shower Gel Peach & Avocado, Fiama Shower Gel Lemongrass & Jojoba, Gel Bathing Bar with Menthol & Magnolia. It additionally also includes Fiama Gel + Creme Moisturising Bar, Fiama Gel Bar Lemongrass and Jojoba, Fiama Gel Bar Blackcurrant and Bearberry, Fiama Gel Bar Peach and Avocado and Fiama Gel Bar Patchouli and Macadamia.

FIAMA MEN

This category for men includes the following products like Fiama Men Shower Gel Refreshing Pulse, Fiama Men Shower Gel Quick Wash, Men Shower Gel Cool Burst, Fiama Men Gel Bar Refreshing Pulse and Fiama Men Gel Bar Energising Sport. Also, check out the 10 best men’s body wash available in India, here.

FIAMA SCENTS

This product comes in the following varieties:

Mimosa and Neroli
Juniper Berries and Geranium

BATH ACCESSORIES

This category contains the following products:

Foamy Soap Pocket
Hair Wrap
I-Got-Your-Back-Loofah
Lacey Loofah
Puff-a-Loofah
Scrub-a-dub-dub
Shower Cap
Sponge Loofah

FIAMA HAND WASH

This product comes in the following varieties:

Fiama Hand Wash Fresh
Hand Wash Happy
Hand Wash Relax

ESSENTIAL OILS

This product comes in the following varieties:

Alive-Lemongrass
Clarity Peppermint
De-Stress-Bergamot
Refresh Grapefruit

BODY OIL

This category contains the following products:

Fiama Refreshing Body Oil
Pampering Body Oil
Nourishing Body Oil

10. ITC Master Chef

In 2018, ITC introduced its new brand ITC Master Chef. To make all the dishes tasty authentic Indian food without spending hours in the kitchen, this instant ready-to-make brand came to light. ITC Master Chef also aims to bring the excitement of cooking to its busy customers.

ITC Master Chef additionally offers a wide assortment of products like:

FROZEN SNACKS

This category contains the following assortment of products:

Alphabytes Fun With Words
Chicken Popcorn
Chicken Seekh Kebab
Spicy Chicken Grill Patty
Achaari Beetroot Kebab
Chicken Galouti Kebab
Dilli Dahi Kebab
Hara Bhara Kebab
Mediterranean Chicken Kebab
Rajmah Galouti Kebab
Lebanese Falafel Kebab
Caribbean Chicken Pops
Cheesy Corn Triangles
Classic Aloo Tikki
Crispy Chicken Fries
Crispy French Fries
Crunchy Chicken Nuggets
Desi Style Chicken Patty
Lime & Mint Wedges
Veggie Pizza Pocket
Mumbai Vada Pops

ITC MASTER CHEF COOKING PASTES

ITC Master Chef brings an all-inclusive range of Cooking Pastes made with the finest ingredients. It is also of the highest hygiene standards. Each of the 5 variants of the Cooking Pastes is co-created with the skilled master chefs at ITC Hotels. Moreover, this is to provide you with a restaurant-quality taste of customer’s beloved dishes in the most convenient way.

ITC Master Chef Cooking Pastes has the following ITC products under it:

Paneer Makhani Cooking Paste
Vegetable Biryani Cooking Paste
Butter Chicken Cooking Paste
Hyderabadi Biryani Cooking Paste
Masaledaar Mutton Cooking Paste

ITC MASTER CHEF ALL-PURPOSE GRAVIES

ITC Master Chef brings a range of versatile All-Purpose Gravies made with the finest ingredients. It also pertains to the highest hygiene standards. Each of the 3 variants of these base Indian gravy is co-created with the experienced Master Chefs at ITC Hotels. This is to present the customers with a restaurant-quality taste in the most convenient way. A customer can also create a variety of dishes with one base gravy. One can try this to relish the authentic taste of the country’s most popular dishes.

ITC Master Chef All-Purpose Gravies offer the following products:

Tomato Makhani All-Purpose Gravy
Korma Masala All-Purpose Gravy
Cashew Onion All-Purpose Gravy

DEHYDRATED ONIONS

ITC Master Chef also have a product called dehydrated onion flakes. The dehydration process decreases the moisture and controls the enzyme activity in food products. Therefore, preserving them the right way. Above all, it is a totally natural process and does not include any addition of colours and preservatives. This also makes these Smart Onions as good as raw onions with added benefits. ITC Master chef Smart Onions are therefore dehydrated onions that are washed, peeled, cut to perfection and are easy to use. One can enjoy the great taste of onions in the dish with less effort, less oil and no wastage.