There are over 24 million websites for e-Commerce businesses today. Therefore, getting recognised by a wide range of consumers is not easy.
Due to high competition for online traffic, e-Commerce businesses have sought different ways to attract prospects to their sites.
One strategy that has proved to work is video marketing. Not only does it bring traffic to e-commerce sites, but it also creates a strong relationship with its customers.
In this type of marketing, e-commerce businesses have to create videos where they talk about their company. They may create these videos via a video maker online.
In today’s article, we will share seven tips for creating a fantastic video for E-commerce sites. But before we start, let’s scrutinise why videos are preferred for marketing today.
So, Why Are Videos Preferred For Marketing Today?
The best way to answer this question is by looking at the benefits that arise from video marketing.
Therefore video marketing is preferred because:
- Video marketing allows companies to educate their customers on using their products.
- Videos are a perfect way to eradicate consumers’ doubts about certain e-Commerce products.
- Videos help e-commerce platforms to build a rapport with their clients and therefore build trust with their clients.
- With video e-commerce, businesses could rank higher on search engines.
- Lastly, videos are more engaging compared, making them more preferred for marketing today.
Now that you know why businesses prefer using videos for marketing, let’s discuss some tips you could use to make a better video.
Narrate A Story with your Video
Prospects may find it very hard to connect with articles about your company online. It is because of distractions such as pop ads that may cause them to leave your site.
Therefore, creating a video to narrate your story is advisable since watching a video is more engaging than reading.
You can easily create a video where you tell a story using a video maker online. The best thing with video is to create a touching mood for your audience.You can also convert images to video for your product page featuring all product specifications.
A touching and relaxed mood will make them want to hear more of what you are saying and cause them to watch the video till the end.
Make a Cajoling Video For Your Product
Most consumers do not want to undergo a straining process to understand your product’s work.
Therefore, creating a video for each product is strategic to help them understand what you are offering.
Moreover, your video should contain instructions on how they could manage to use the product and why the product is better than your competitors.
It is a way of easily convincing them to purchase your products and even become loyal customers in future.
Making your product video as enticing as possible could achieve very high sales. Therefore you should consider using enticing language to convince your prospects that your product is for them.
Create Tutorial Videos
Tutorials show your client how to achieve the best of your products. Therefore your tutorial should explain how they should use your products.
If you are unsure what to include in your tutorial, you should consider collecting feedback from your clients.
You will know what they are struggling with from the feedback you get. Your tutorial should therefore answer consumer questions about your product.
You should know that even new prospects considering buying your product will also be watching.
It would help if you, therefore, put them under consideration to bring the best out of your videos. Also, to make it easy, you can create a new video to address them.
It will make them feel special, and they will end up choosing your product and not your competitor’s
Make videos with Valuable User Content.
For your customers to watch your videos, they need to know that the video will offer value to them. No one wants to waste time viewing non-valuable content.
It would help if you started with an excellent introduction to show your clients that your video will offer them value.
Research has shown that many online users only view the introduction of videos to determine if they will continue watching or not.
A good introduction should introduce the problem your customers are facing and assure them that by the end of your video, they will have a solution.
This phenomenon is what makes videos to be considered the best form of engaging content. To make your video, you could use a video maker online.
Make Testimonial Videos
A testimonial video entails testimonies from other satisfied clients.
When other customers testify that they have not been disappointed with your products, it immediately eliminates potential clients’ doubts about the same.
Sometimes, testimonials may increase the desire to consume your goods and services. Therefore you should try to make testimonial videos to convince your customers.
You can get testimonials by reaching out to some of your loyal consumers, asking them to talk about their experience using your products.
Create Proactive Videos
You should create videos that are very interactive with your clients. It is one of the ways to get them engaged with your content.
To make proactive videos, you should consider asking your prospects some open mind questions that will get them to participate actively in your video.
You could make many videos using a video maker online and listen to them to see if they are interactive.
You should therefore pick the most proactive video after your analysis.
Choose A Nice Background Music
Having excellent music playing in the background is a fantastic way to make your video desirable to watch.
Some good background music can be good for explaining certain concepts about your product. However, not all music is relevant to your content.
Therefore it would be best if you spent some time analysing to pick the best overall music for your video.
So, here are seven tips to help you create a fantastic video for your e-commerce site.
Conclusion
e-commerce businesses are using video to market their products and answer consumers’ questions about the company.
You should make a video based on providing value to your consumers to make the best of video marketing.
Creating a video about Testimonials from other satisfied clients could be an excellent way to gain the trust of your potential clients.
