The incentive appears to differ amongst artists, and Instagram has not specified how it determines the amount. Instagram, which is owned by Meta, is paying creators to submit videos on its TikTok competitor Reels, but the procedure by which it decides to grant the incentive has left them perplexed. According to Business Insider, the picture and video-sharing app put up $35,000 for grabs in November if the artists reach their goal views. Some of these are in the millions, such as Travis Hawley, who had to reach a target of 9.82 million views to earn a $5,500 bonus.
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Instagram has not specified how it determines how much money it would pay a creative. For example, while Travis Hawley was awarded $5,500 for 9.82 million views, Jackson Weimer, another creator in the same genre, was offered $8,500 for 9.28 million views. The amount of followers does not appear to be important either. Maddy Corbin, who has 52,000 followers on Instagram, was awarded $1,000 extra for her video. Corbin claims that she knew other creators with more followers who were only awarded $600, while others with fewer followers were offered $800.
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“I wish I knew how that was created.” “All I can think of is that it may be dependent on the performance of previous reels,” Corbin told TechCrunch.The bonus does not appear to be conditional on achieving the targets. Even if you fall short, you will still receive a percentage of the bonus based on your views. When they were promised $800 for 1.7 million monthly views, they purposefully submitted a movie every day, according to a source. They were able to obtain 1.4 million and received $689.90.
